August 2025, Biweekly Newsletter
- Maya Janssens
- Aug 19
- 2 min read
Article Highlight: The Evolution of Marketing By Nicolette Carrazza
Marketing has evolved drastically over the years, from having limited strategies to utilising AI to adapt to the ever-changing consumer landscape. Marketing techniques were popularised in the 1920s, following the rise of modern businesses and higher levels of consumerism. They became popular by appealing to the everyday middle-class man and pricing products accordingly to sell quickly. By the 1950s and 1960s, businesses began targeting more specific groups of people with catchy slogans and creative cartoons. These innovations set the framework for the marketing we see today, where artificial intelligence and digital tools create personalised marketing to fit anyone.
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Entrepreneur Highlight: Crumbl Cookies by Jason McGowan and Sawyer Hemsley
Crumbl Cookies was founded in 2017 by Jason McGowan, a tech entrepreneur, and his cousin, Sawyer Hemsley, who was attending Utah State University at the time. With a shared goal of making the perfect chocolate chip cookie despite no bakery experience, they relied on feedback from friends, family and random testers to create the best possible recipe. Once they found it, they opened their first store in Logan, Utah. In just a few years, their business began to grow, with their marketing relying heavily on social media, specifically through people reviewing their massive cookies on TikTok and Instagram. Now, they have 1071 locations, and their business continues to grow.
Term of the Month: Capital Gain
Capital Gain occurs when you sell an asset for more than you payed for it. For example, if you buy something for 10 dollars, and you sell it for 15, your capital gain is 5 dollars.
Happy saving,
The Project Launch Team
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