November Biweekly Newsletter
- Maya Janssens
- Nov 12
- 2 min read
Updated: Nov 12
Article Highlight: Social Media Marketing and its Many Uses By Nikki Carrazza
Social Media Marketing has evolved significantly over the years, providing companies with new strategies and tools to expand their marketing potential. Companies must understand what their consumers want to target the correct audience in the best way possible. One way to achieve this is through influencers with a following that aligns with the target audience, who market a company’s product to help it gain traction among their followers. Moreover, for a company to have successful marketing strategies, understanding what its competitors are doing is absolutely crucial to staying popular. Overall, understanding what consumers need and what competitors are achieving is vital for developing effective marketing strategies.
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Article Highlight: A Look into Diptyque By Nikki Carrazza
Diptyque, a fragrance brand founded by Desmond Knox-Leet, Christiane Montadre-Gautrot, and Yves Coueslant, entered the market to create bohemian yet modern fragrances. They began with fragrances meant for everyday tasks, which were practical rather than luxurious. However, as the brand evolved, it began to stray from its original bohemian style and lean into the fantasies surrounding its flagship location: Paris. The brand’s emphasis on European elegance is what eventually made it so popular in the United States, as they love the artistic packaging, unique branding, and minimalistic style. Overall, Diptyque’s transformation from a practical brand to an aesthetically pleasing, renowned, European-based brand enabled the brand to become more widely recognized globally.
Check out our other articles, or write one yourself HERE
Term: Depreciation
Depreciation is the process by which the cost of a tangible, fixed asset gradually decreases over time in increments. If you buy a laptop for $1,000 and then, five years later, you can only sell it for $100, over those five years, it has lost $180 per year. This yearly loss is the laptop’s depreciation.
Happy saving,
The Project Launch Team
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